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Winston-Salem Commercial Real Estate Market Trends: 2024 & 2025

The Winston-Salem commercial real estate market is dynamic and continues to evolve. Let’s delve into the key trends observed in 2024 and explore what the future holds for 2025.

  • Industrial: Strong demand persisted with a 7.9% vacancy rate. Rent growth was most significant for flex spaces and properties strategically located near transportation hubs.
  • Multi-Family: Increased demand drove down vacancy rates, which are currently at 9.3%. Rents have increased by 2.3% year-over-year and are poised for continued growth.
  • Retail: Low vacancy (2.7%) indicates strong tenant demand. However, market asking rent growth (3.8%) is trending downward. Average sales prices have reached $160.88/SF.

Data provided by CoStar

  • Existing Buildings: 61% of investors favored existing buildings, a significant shift from 51% in 2023.
  • Purchase Over Lease: 20% of investors preferred to purchase properties, a substantial increase from 52% in 2023.
  • Rail Access & Expandable Sites: While still important, the emphasis on on-site rail access and expandable sites has slightly decreased compared to 2023.

Data provided by Greater Winston-Salem, Inc. Economic Development Report

  • Industrial: The positive trajectory of the industrial sector is expected to continue. Demand for well-located and modern facilities will remain high, particularly in areas with strong logistics infrastructure.
  • Multi-Family: With population growth anticipated, the multi-family market is poised for continued expansion. Demand for high-quality, amenity-rich apartments is likely to increase.
  • Retail: The retail sector has the potential for growth, particularly in well-located shopping centers that adapt to evolving consumer preferences (e.g., experiential retail, omnichannel strategies).
  • Investor Focus: The trend towards purchasing existing buildings and prioritizing cash flow will likely continue. Investors are likely to seek opportunities in value-add properties and those with strong long-term growth potential.
  • The Winston-Salem commercial real estate market presents both opportunities and challenges.
  • Industrial and multi-family sectors are experiencing strong growth and are expected to remain favorable in 2025.
  • Retail and office markets will require strategic adjustments to navigate evolving market dynamics.
  • Investor preferences are shifting, with a focus on existing properties and long-term value.

Disclaimer: This blog post provides general information and should not be considered financial or investment advice.